The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Campaign
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiences / Brand Installations
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Installations
Points: 15.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Mobile Applications / Branded Games
Points: 15.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Websites / Branded Games
Points: 15.0
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania
Category: Social Media / Branded Social Campaign
Points: 15.0
If They Find It
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Swords
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Swords
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola
Category: Mobile Applications / Consumer Goods
Points: 10.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral Design / Posters - Series
Points: 10.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / E-Commerce
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiential Advertising / Events & Competitions
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Single
Points: 10.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Newspaper / Small Space Print - Single
Points: 10.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Use of a Social Network
Points: 10.0
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels
Category: Experiences / Brand Installations
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 10.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Single
Points: 5.0
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Collateral / Posters - Single
Points: 5.0
Balloons
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Claws
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Balloons
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Claws
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
If They Find It
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Rock with Oreo, Mcbess
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dream with Oreo, Andy Rementer
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Crunch With Oreo, Ryan Todd
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dunk with Oreo, Brosmind
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
The First Post in Braille
Agency: McCann Lima / Lima
Client: Union Nacional de Ciegos del Peru
Category: Social Media / Branded Social Post
Points: 5.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore
Category: User Experience Design - Web / User Experience
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Balloons
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Claws
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Balloons
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Claws
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Rock with Oreo, Mcbess
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dream with Oreo, Andy Rementer
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Crunch With Oreo, Ryan Todd
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Brosmind
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Union Nacional de Ciegos del Peru
Title:
The First Post in Braille
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
